Best Practices for CCPA & GDPR
There are laws and regulations to protect consumers and their data from misuse by businesses and other institutions. Businesses must comply with these regulations to avoid fees and other negative consequences.
Remaining compliant can be difficult, especially if you’re not informed about the regulations in place. This article will cover the CCPA and GDPR, what they are, and best practices for your business to be compliant.
What is CCPA?
CCPA stands for California Consumer Privacy Act. Under the CCPA, consumers have a right to know when their information has been sold to a third party, and they have the right to say no and delete information collected on them. Consumers must be informed about what data will be collected and why before any information is taken.
What is GDPR?
GDPR stands for General Data Protection Regulation. Under the GDPR, businesses must protect the personal data and privacy of EU citizens. It applies to data that is transferred within the EU member states and data being transferred outside the EU. Like the CCPA, citizens also have the right to know what data is being collected and request that data be deleted.
Best Practice for Compliance
When it comes to CCPA compliance, transparency is the name of the game. Here is a checklist of best practices to follow:
- Ask customers for permission before collecting data
- Be clear on what data will be collected
- Disclose what the data will be used for (including a disclosure that it will be given to a third party, if applicable)
- Give customers the opportunity to opt-out and say “no” to their information being sold or shared.
- Create a page where the customer can see all of the information that you have collected. Also, allow them to delete or alter this information.
- In transactions with minors (16 and under), opt-ins cannot be automatic. If they are between the age of 13 and 16, they can opt-in themselves. If the child is under the age of 13, an opt-in can only be given by a guardian.
For GDPR compliance, protecting personal data and privacy from data breaches is the top priority. Customers have trusted you with their sensitive information, and, as a business, you need to uphold that trust. Here is a checklist of best practices to follow:
- Get active consent from customers before collecting data
- Appoint a data protection officer (DPO) to monitor data storage and be the main point of contact regarding data security
- Analyze processes and procedures to identify potential risk areas. Develop policies to handle these risks and educate your team on risk areas.
- In the event of a data breach, you need to alert data protection authorities within 72 hours.
- Delete any information that is stored without a clear purpose. If a customer requests that any or all of their information be deleted, you must comply.
Remaining compliant with the CCPA and GDPR is essential for businesses that collect and store data about their customers. Non-compliance can result in significant fees and legal action from customers, not to mention a hurt brand image. Protect your business, customers, and data by ensuring that you follow these best practices for CCPA and GDPR compliance.