Create a Website That Fits Your Brand
For your brand’s website to be successful in bringing you more sales, it needs more than just a good design. It takes work to develop an engaging relationship with your audience. Your website can do much of the work for you if you create it properly.
Your website is your opportunity to start a relationship with prospective customers. When you connect with your audience and match their preferences and interests, you will succeed in attracting more customers. Use this branding style guide to create a website that fits your brand.
Design It to Reflect Your Brand’s Identity
When you design your website, you should keep a few elements in mind. These are the following:
Optimize all of these elements so that they provide the end user with the best possible experience. You want to convert as many visitors as possible to becoming paying customers. The way you design your website shows people how you want your brand to be seen in the world. Are you going for a sleek minimalist look or a fun playful appearance? Make sure your website matches your brand’s personality.
Optimize Your Website’s Content
Branding includes having the most engaging and eye-catching content possible. Images on your website should be eye-catching. Written content should be informative, authentic, and valuable. Allow your content to speak for your brand.
Make sure it connects with your audience and meets their needs in some way. The more original and unique your content is, the more optimized your website becomes. This means more people will discover you through your website because you have improved its SEO.
Get a Professional Logo
Think about how you recognize and remember brands. You conjure up vision of their logos. The way to get people thinking about your brand is by having a memorable logo. Sure, you can create one yourself, but unless you are a graphic designer, you may not be able to create the ideal visual synonym of your brand.
Once you have your logo designed, you are stuck with it. This is why you should be absolutely sure it is the best representation of your brand. Re-branding can cause confusion and result in you losing customers.
Besides creating a professional logo, you have to place it in the most visually-impacting area of your website. To achieve maximum brand recall, place it in the top-left corner of your website. People usually scan things from left-to-right, so your logo will be the first thing they see. Your branding will literally be making the first impression, so make it a good one.
If you follow this branding style guide, you should find your website connecting more with its visitors. You will have optimized your website and rank higher in search results. Most importantly, you will increase your conversions, generating more revenue for you. If you have not matched your website to your brand, you should get started right away. Learn more about the Vivid WP Designs Strategy and how we create a branding experience through our WordPress Web Design service, or contact us today to get started on your next project.