Instagram Locations – Why Should You Use Them?
Social media marketing is an essential part of a good marketing strategy today. Instagram, in particular, is a great resource to share images of your products and services with your target audience. Using hashtags and locations will help you target a local audience more effectively.
Here are a few major ways that adding your location to Instagram will benefit your business:
1. People Search for Local Business Through Instagram
Previously, consumers may have only used resources like Yelp or Google to find local businesses. Those resources are still popular, but some consumers are now searching with Instagram.
Let’s say you are doing social media marketing for a restaurant. Someone might search “Pizza in Chicago, IL.” They will be able to see a list of pizza places in Chicago that have set their location. They will also be able to see the posts from that business and the posts that customers have tagged their location on.
If they’re browsing through a list of your competitors, but your business name isn’t on there, you’ll likely miss out on that customer’s business. They may not even be aware that you exist!
2. Connect the Product or Service to Your Business
When you create an Instagram post, you should be using hashtags. These hashtags can be relevant to your buisness, your product or service, a sale, etc. When people search a hashtag, they will find your post.
Let’s say that you sell home decor. Someone can search for #homedecor or #apartmentdecor and find a beautiful post that you created showing a living room decorated with your products.
Using hashtags without a tagged location, they may see your ideas, gain inspiration, and look for those products somewhere else because they don’t know that they are actually from your business. Tagging the location to the picture sends a clear signal that these products/services can all be found at your location.
3. Customers Tag Your Location When They Post
When a customer takes a picture inside your business, with one of your products, or after using your service, they can tag your location. When customers share posts like this, they get to share their positive experience while also, maybe unintentionally, doing a bit of free marketing for your business!
This is often seen with restaurants. Customers will take pictures of their plates and post them to Instagram. Adding your location to Instagram will make it easy for them to tag you directly. If your location is not on Instagram, they may include your business name in the caption or hashtags, but it will not be as direct and useful to their followers as the actual location would be.
Adding your location to Instagram is important for your business to effectively market through social media. Ultimately, it makes it easier for those new potential customers to find your business. Make sure that you are getting the most return from your Instagram/social media marketing strategy by adding your business location to your account and to your posts.