What’s a Reasonable Site Speed Score?
Site speed is a major contributor to both user experience and SEO. If a user comes on your website and experiences slow site speed, they’ll bounce back off and go to a competitor’s site and be left with a negative impression of your business.
Good site speed is also one of Google’s measurements when they rank sites in search engine results. Google focuses on the user experience. It needs to provide a list of results that will bring value to the search engine user. Google also knows that users will leave a site if the speed is too slow and will lower the search results.
According to studies performed by Google, the average mobile page takes about 15 seconds to load. But, 53% of users say they will leave a site if it takes more than 3 seconds to load. Users expect sites to be fast and efficient.
To prevent your site from losing users, check your site speed to see how you measure up.
For a good user experience and better SEO, your site speed should rank 85 or higher out of 100. You probably won’t hit 95 or higher, and you shouldn’t feel like you have to either. Ranking between 85-90 is good, and 90-95 is great. Anywhere between 95-100 is nearly impossible to achieve.
At speeds between 85-95, your page will load quickly and be easy to use on desktop and mobile. You will see more traffic and conversions because people will be willing to stay on your site and click around for longer. They will also be more likely to revisit your site in the future.
If you aren’t sure of your site speed, use a tool like Google PageSpeed Insights to determine how your site is currently performing. It’ll give you an overall score and make some suggestions for how your site can get a higher rating.
If you need to improve your site score, here are a few things you can try:
- Eliminate Redirects when Possible. With every redirect, users have to wait for the HTTP request-response cycle to complete. Eliminate redirects where you can, especially on the home page, so that pages load as quickly as possible.
- Optimize Images. This is an easy way to increase site speed quickly. Upload images as PNG files instead of JPEG when you can. PNG uses fewer colors and is better for graphics. Also, don’t add pictures any larger than they need to be.
A good site speed score is important for the success of your website. It’s better for users, which means that it will be ranked higher by Google. These factors work together to benefit your business, leading to higher traffic and higher conversion. Test your site speed and make changes where you can start seeing improvement fast.